
Wednesday there was a full day seminar about research and development at
KhiB (Kunsthøgskolen i Bergen). I really enjoyed the discussions, even if they were not so much about research and development as such. The seminar is one of three this autumn and is obligatory for all teaching and researching personnel at KhiB.
We were placed in groups of ten and were presented with two projects, in our case very different ones. Professor
Rita Marhaug was presenting a proposal for creating a platform for cooperation in development projects. And Professor
Dave Vikøren presented his work with
InsideNorway, a project where he works on increasing the reputation of Norwegian furniture design.
For me it was interesting to see that I felt more connected to Rita's project than to the industry of the furniture business. I realise that exhibitions (like all other spacial design projects) are "unika design", not mass produced (Yes it is obvious, but putting this into words put some things in place for me ^^).
I was pondering what the research part was in Dave's project and what differed it from a branding project in say visual or marketing communication.
In research
by design it is the finished product that is the important result, in addition there must be reflections on the process, trials and errors. As the discussion progressed it became clear that Dave's project is twofold; he does design exhibitions for very different settings to display the furnitures. But the other, and I would perhaps say more important, part of the project is to actually
design a system for promoting Norwegian furnitures, and give young designers a way into the market. The design of the system is in correspondence with the notion of the
designer as an expert in problem solving. An exsample of this is the School of Design at the Carnegie Mellon University in Pittsburgh Pennsylvania. Their focus on design as a problemsolver has given them projects that is not typical for a design school. They have, among other things, re-organized the entire US Postal system and designed a new tax-system for Australia.